Why Google Analytics...?
In our opinion, Google Analytics is the most intuitive and easy to use web analytics tool on the market today. Its straight-forward user-interface, increases discoverability and accessibility of data - allowing you to quickly get to the information you need to see. Its about "data democratisation", which empowers your team to turn data into actionable information. In fact the user-interface was quite radical when launched in 2007...
Of course, collecting data is the easy step. Planning a data structure that will provide end-users with insight, requires strategic help and experienced hands. This is where we come in.
Key features of Google Analytics:
- Best-in-Class User Interface - leading edge Web 2.0/AJAX
- Site Overlay - visualise links that visitors click and their value
- Geo Targeting - clear map overlay data
- Email Export - ad-hoc or scheduled exports
- Visitor Segmentation - pre-buit and custom segments
- Funnel Visualization - for optimising defined processes
- Ecommerce Reporting - as always a key element
Other cool features:
- Motion Charts - animated data in 5 dimensions...!
- Intelligence - automatic and custom alerts
- Custom Reporting - build your own reports
- Mobile reporting - tracks moble visitor and mobile apps usage
- Custom Variables - define and group pages, label visits and visitors
(Omniture charges thousands for this!)
Google Analytics is a free outsourced service from Google - world class
intuitive reporting, but with no IT overheads to worry
about. You have the comfort of knowing that all hardware, bandwidth,
maintenance, backups and update requirements are taken care of for you,
by the world's most powerful and advanced network - Google. If you want more control over your IT/data, consider Urchin.
Intuitive User Interface
Focusing on being Data and not Menu driven, Google Analytics offers a user-friendly Interface that intuitively provides options, information and customisation.
Back to top of page
Site Overlay
Intuitively browse your website with Google Analytics metrics overlaid directly on your links. Immediately see the popularity and effectiveness of each link on every page of your site. These powerful and graphic reports display the effectiveness of your site design in a visual method that is instantly understandable.
Back to top of page
GeoTargeting
Discover at a glance where your best customers are located - drill down through 4 levels of geography to city level. Find out your visitors connection speed and which markets are the most lucrative. Compare conversion metrics and visitor value for just about any geographic location.
Back to top of page
Scheduled Email Exporting
Schedule and automatically send recurring email using Google Analytics. Schedule reports to be emailed to various recipients within your business, with multple formats available it means accessing your data couldn't be easier.
Back to top of page
Improved Advanced Visitor Segmentation
Define your own custom segments or dive into over thirteen pre-defined segments such as geographic location and new vs. returning visitors. Compare visitor behaviour, conversion metrics, and trends for individuals or groups of visitors.
Back to top of page
Funnel Visualization
Eliminate bottlenecks in your checkout and conversion processes in order to reduce abandonment. Use Google Analytics' custom configured funnels to pinpoint where visitors leave your funnels and find out where they go.
Back to top of page
eCommerce Reporting
Even without an eCommerce website, you can monetise your website goals allowing for advanced website analysis. An eCommerce transaction is an obvious goal, but also pdf downloads, registration, brochure requests or viewing a specific page can be considered goals. See at a glance the value of your website, then drill down to per product (or per goal) details.
Back to top of page
Trend Reporting
Compare metrics across months, days, weeks, or any two arbitrary date ranges. Google Analytics shows you whether you are "up" or "down" for each metric.
Back to top of page
